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Privacy policy

Courtesy translation. In case of any discrepancy, the Czech version of the document prevails.

PRIVACY POLICY

1. Personal data controller

The controller of personal data is:

papelote s.r.o.
Company ID (IČO): 289 44 895
Registered office: Kozí 1002/8, 110 00 Praha 1
File No.: C 154878, maintained by the Městský soud v Praze (Municipal Court in Prague)

Contact details:
E-mail: eshop@papelote.cz
Phone: +420 773 069 426

(hereinafter the "controller")

2. What personal data we process

We process the personal data you provide to us in connection with:

Purchasing goods

  • first name and surname
  • e-mail address
  • telephone number
  • delivery and billing address
  • details of orders and payments

Account registration

  • login credentials
  • order history

Communication

  • content of messages
  • contact details

Marketing

  • e-mail address for sending commercial communications
  • data on interaction with e-mails

Website visits

  • IP address
  • cookies
  • device and browser data

3. Purposes and legal bases of processing

Performance of a contract (Article 6(1)(b) GDPR)

  • processing of orders
  • delivery of goods
  • handling of complaints

Compliance with legal obligations (Article 6(1)(c))

  • accounting
  • tax obligations

Legitimate interest (Article 6(1)(f))

  • protection of legal claims
  • basic traffic analysis
  • sending commercial communications to existing customers (soft opt-in)

Consent (Article 6(1)(a))

  • newsletter for persons who are not customers
  • analytical and marketing cookies
  • personalised advertising

Consent may be withdrawn at any time.

4. Profiling and personalisation

For marketing purposes, we use tools that enable basic profiling, in particular:

  • Google Analytics
  • Google Ads
  • Meta Pixel

Profiling consists primarily of analysing behaviour on the website and personalising advertisements.

This profiling has no legal or similarly significant effects.

5. Recipients of personal data

Personal data may be disclosed to:

E-shop operation

  • Shoptet and related IT services

Carriers and payment services

(to the extent necessary for delivery and payment)

Marketing and analytics tools

  • Google LLC
  • Meta Platforms, Inc.
  • LeadHub

6. Transfers of data outside the EU

When the services of Google and Meta are used, personal data may be transferred to the USA.

Such transfers take place on the basis of:

  • Standard Contractual Clauses
    or

  • EU-US Data Privacy Framework

7. Data retention period

We retain personal data for the following periods:

  • order data: 10 years
  • customer account: until the account is closed
  • marketing data: until consent is withdrawn or an objection is raised
  • data processed on the basis of legitimate interest: a maximum of 5 years

8. Your rights

You have:

  • the right of access to personal data
  • the right to rectification
  • the right to erasure
  • the right to restriction of processing
  • the right to data portability
  • the right to object to processing
  • the right to withdraw consent
  • the right to lodge a complaint with the Úřad pro ochranu osobních údajů (Czech Office for Personal Data Protection)

9. Data security

We use appropriate technical and organisational measures to protect personal data.

10. Cookies

Details of the use of cookies are set out in a separate document.

COOKIE POLICY

papelote.cz

Last updated: 19 February 2026

1. What cookies are

Cookies are small text files stored on your device when you visit websites.

2. Which cookies we use

Necessary cookies

They ensure the basic functionality of the e-shop and cannot be switched off.

Analytical cookies

We use the Google Analytics service to analyse traffic and user behaviour.

They are used only on the basis of consent.

Marketing cookies

We use the following marketing tools:

  • Google Ads
  • Meta Pixel

These cookies enable the personalisation of advertisements and remarketing.

They are used only on the basis of consent.

3. Third parties

Cookies may also be stored by third parties providing analytics and marketing services, in particular Google and Meta.

4. Consent to cookies

On your first visit to the website, you can:

  • accept all cookies
  • reject optional cookies
  • adjust the settings

You can change your consent at any time via the cookie settings.

5. How to reject cookies

Cookies can be managed:

  • via the cookie bar
  • in your web browser settings

6. Contact

If you have any questions about cookies, please contact us at:

eshop@papelote.cz

Last updated: 19 February 2026