Nadace VIA - Envelope / invitation

For the Via Foundation, we looked for a way to combine a thank-you letter, a name tag and a small gift for guests at a charity auction in a single paper piece.

Hidden inside the hand-folded letter was a gingerbread man. Guests could symbolically give his heart to the foundation and, together, decorate a Christmas tree with the hearts. A simple interaction turned a piece of print into part of the evening itself.